A number of years ago, one of my relatives who is a successful sales person decided to take a job with a different company in the same industry. When I called to congratulate him, he told me he was studying the catalog of his new employer, which didn’t surprise me. What did surprise me, however, was what he told me next. He confessed that he was afraid that his new boss would fire him when he found out that he didn’t know the new company’s products inside out.
At first I thought he was kidding, but quickly realized he was serious. Thus it was a revelation to him when I suggested that the reason he was hired was not because of his knowledge of the equipment he would be selling; rather, it was because he has a talent for being able to sell anything to anyone. I explained that it’s easy for employers to teach people about their products. What they cannot teach are talents, which are innate. In short, he had no idea of his true value.
How many times do we see people – ourselves included – who are unaware of the value they provide to others? Because our talents come naturally to us, we tend to overlook them because they come easily. I believe this is one reason why we fail to recognize their value to others. After all, didn’t we grow up hearing phrases like, “No pain, no gain?” Surely things that come easily can’t be worth much to anyone, right?
We couldn’t be more wrong! I challenge you to take a close look at your talents. Better yet, ask some of your close friends to tell you what talents they see in you, and how valuable they are to others. And then start owning that value, if you don’t already do so. I invite you to let us know what you discover!
© 2010 Pat Lynch. All rights reserved.